The pay per click (PPC) business model is a new form of business that has developed online over the past 10 years or so. Why is it so important exactly? Why does online marketing take it so seriously? What does the pay per click future hold? Web sites and other things on the internet have to come to reply on the pay per click model in order to create, generate, and sustain revenue.

One of the recent trends that have grown aggressively as an aspect of online Marketing is that of pay per click. Big network operators such as Microsoft ad centre, yahoo! Search marketing and Google ad words, have all emerged as Pay per click service providers and function as a bid based model.