Alexa Ranking is one of the tool that exist today to determine the rankings of a particular site/blog out of the many ranking system available like the Google page rank. So what is really Alexa about and how does Alexa ranking works?, Alexa is a subsidiary of Amazon and the ranking is based on the accordance to the number of users who have visited a site/blog with the Alexa toolbar installed.

Some may wonder is it really necessary to have a good Alexa ranking and the answer is arguable in both terms. It is simple “No” in terms that you do not want sell links from your site/blog, because when it comes to advertising on site/blog, Webmasters and Advertisers go for a site/blog that is not only based on high PR and the level of visitors but also based on Alexa ranking. The reason is Alexa ranking is based in the level of traffic each site/blog receives with the Alexa toolbar installed.

So in that manner if you think you have a good Alexa ranking I would recommend that you show off your Alexa ranking to your viewers so that you can sell ads. So how can you install this widget to your blog.

To add Alexa ranking widget go here and choose the type of widget you prefer by adding your URL and click on build widget and after a moment you will be given a piece of code that you need to install, now

For blogger
1. Login to your blogger account
2. Click on Lay out
3. Click on Add a gadget
4. Click on Add Html/Javascript
5. And paste your code
6. Save your template and your done.

For wordpress
1. Login to your wordpress account
2. Click on Appearance
3. Click on Widgets and change Text
4. Paste your code
5. Save your Widgets and your done.

Now you have saved your Alexa ranking widget for your blog and keep working on increasing your Alexa ranking. Hopefully I will be posting on the ways how you can improve Alexa ranking.
http://bloggers-university[dot]blogspot[dot]com/2009/02/what-is-alexa-ranking-and-add-alexa.htm